See what changed and what came of it
Each decision can stay connected to the evidence, the approved work and the result that followed.
Open the reasoning behind a change
A useful record lets you answer why the work was proposed, what you authorized and what the external system actually did. You should not have to reconstruct that sequence from a chat transcript.
- Evidence
Customers ask whether the bag fits their laptop
Retain the source and distinguish a real observation from an illustrative example.
- Decision
Add a fit guide to the product page
Record the reason, checked dimensions and what would count as a useful result.
- Approved work
The reviewed fit-guide revision
Bind approval to this version and the intended page, not any future edit.
- External result
Check whether that version was published
Keep the provider response. A timeout alone cannot establish success or failure.
- Measured outcome
Compare eligible observations with the retained prediction
Keep the reporting window, actual treatment and reasons a comparison may be excluded.
Illustrative record for the fictional DAYFORM campaign; not a live customer action or measured result.
Approve the change you can inspect
The destination, content and material settings belong with the request for approval. A meaningful revision can invalidate an earlier approval.
A conversation expressing interest in a campaign does not authorize sending it. Sending follows the permissions and approvals you set for the campaign.
Leave uncertainty visible
If a provider stops responding after a request was sent, the action may have happened. A missing receipt is a reason to investigate, not proof that nothing changed.
Signyl retains the unresolved state and the information needed to reconcile it. Partial completion stays partial. It checks what happened before repeating a purchase, publication or send.
Judge the result against the original question
A forecast belongs on the record before the outcome. The measured result shows what actually reached the audience, including deviations from the plan.
Eligibility checks determine whether a result can support a causal score. Descriptive observations remain useful without being relabeled as proof of lift.
Corrections create a new version. Exports preserve the relationship between the evidence, decision, execution and outcome, subject to the source rights and permissions described in your marketing record.