A marketing team you can direct
Tell Signyl what you need to accomplish. The specialists work from the same brief, using your business context and the accounts you choose to connect.
An example assignment
Find the right reason
to buy the backpack
Our fictional DAYFORM campaign follows one decision through the work. Commute and weekend are different reasons to choose the same bag.
Explore the campaign →Understand the choice
Use the available customer evidence to understand the occasion, the alternatives and the concern a message needs to address. Keep assumptions separate from observations.
Compare directions
Set out the message, offer and channel choices. Explore possible audience responses, the evidence behind them and what a real test would need to establish.
Make the campaign
Produce the page, creative and supporting work from the chosen direction. Review the actual deliverables before approving any external change.
See whether it worked
Compare the result with the original prediction. Keep the misses as well as the wins, so the next campaign starts with better information.
Direct the work
Start an assignment, stay involved and return to it later.
- Working in Signyl
Give Signyl work, look at what it made and make the calls, all in one conversation.
- Connections
Connect business accounts, APIs, MCP services and other agents when the work needs them.
- Ongoing work
Work that repeats gets a schedule, a purpose and a rule for when to tell your team.
- Managed execution
The computing is included, with set capacity, spending limits and recovery you can see.
- Speed
Separate pieces of work run at the same time, and you pick up where you left off.
Understand the decision
Bring the business, the market and the alternatives into view.
- Business context
What Signyl learns about your business stays on hand for the next piece of work, with its sources.
- Market intelligence
Outside evidence and changes in your market, brought into the decision you are making.
- Knowledge
Put your research, brand references and documents to work, with sources you can open.
- Simulation
Try a marketing decision against different audiences and futures before you spend on it, and see where the evidence runs out.
Make it happen
Develop the work and coordinate what changes across your channels.
- Creative
Concepts, writing, design and code, reviewed against the brief.
- Cross-channel intelligence
What one channel teaches you shapes the next ad, page or customer message.
- Connected platforms
Signyl turns what it sees in your accounts into campaigns, store updates and customer messages, under your control.
Keep control and learn
Inspect the result, improve the next assignment and retain your record.
- Decisions and results
The evidence, the action you approved and what happened afterwards, kept together with the original prediction.
- Learning
Feedback and measured results improve the work, and every change is versioned.
- Security and control
Decide what Signyl can touch and what needs your approval, and take access back when you are done.
- Your marketing record
What Signyl learns and makes for your business stays yours: knowledge, assets, decisions and results.